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Mike Madrid – Senior Political Adviser

Mike Madrid is a nationally recognized political consultant with an expertise on Latino voting trends and voter behavior. Madrid has been a pioneer in Latino communications and outreach strategies in state, local, and national political campaigns. A Republican consultant for 30 years, Madrid has been one of the few consultants in the country who has been able to transcend party lines and has worked for major campaigns on both sides of the aisle.

In 2020, Madrid co-founded the Lincoln Project, a Republican anti-Trump organization that became one of the most successful Political Action Committees in US history. Madrid was a co-director of the Los Angeles / USC Times Poll and in 2013, was appointed to the Board of Directors of the American Association of Political Consultants (AAPC). Mike was an adjunct lecturer on Race, Class and Partisanship at the University of Southern California and awarded the UnidosUS Capital Award in 2023 by the oldest Latino Civil Rights organization in the country. He continues his work against the rise of global authoritarianism through his political work domestically and internationally.

Currently, Madrid is working on a book titled “The Latino Century”, published by Simon and Schuster and scheduled to be released in Spring 2024.

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Change Is Possible

The New California Coalition is the non-partisan political home and voice for over 6.5 million “Common Sense” voters across California

We want results, and we are mobilizing to achieve them. The New California Coalition is organizing everyday voters, business leaders, and community organizations from across the state into a movement to demand change and action.

We want a massive amount of housing built to make homes accessible to buyers, renters, and the unhoused alike, not more excuses, red tape, and NIMBYism.

We want safe streets and communities instead of finger pointing, victim blaming, or hiding inaction behind empty and dangerous slogans.

We want clean and healthy public spaces that we can pass down to the next generation rather than complaining about or denying the damage being done. We want to build financial security through good paying jobs rather than blocking the industries that can transform our society and balloon the middle class.

We can have all of this and more if we organize for it now.

We are Californians from all different backgrounds – from business to workers, from disenchanted political organizers to unaffiliated and disaffected voters. We are ready to solve the most pressing challenges facing our state, but our first step is to create a political voice for this army of Common Sense Californians.

Common-sense

California's biggest challenges

Housing

Since 1980, housing construction has stalled in California but our population has exploded. Home buying is out of reach and rents are going up every year. We must ramp up home building to meet the needs of residents and bring down the cost of living.

200,000 built
2.5 million homes

Homelessness

California accounts for 28% of the country’s entire homeless population and more than 50% of the unsheltered homeless individuals. The homeless population in the Bay Area has grown four times faster than the overall regional population since 2010.

200,000 built
2.5 million homes

Crime

The homicide rate rate for some of California’s largest cities – Los Angeles, Oakland, San Diego, and San Francisco – increased by about 17% in 2021; and none of these even approach the overall per capita crime rates of places like Stockton, San Bernardino, Compton, and Richmond. Californians across the state report feeling unsafe as one of their biggest concerns and reasons why the Golden State is becoming increasingly unlivable.

Drought

Every year we see fires spread larger and watering restrictions become more severe, but the response to address climate change and resource consumption remains single minded and half hearted: consume less gas and use less water. California cannot survive without better water management and climate mitigation. From desalination to clean energy sources like solar, wind, green hydrogen, biomass, or geothermal – there are common sense solutions that already exist if our leaders invested in building rather than political jockeying and finger pointing.

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News

Bear Essentials October 4th: This week on the news
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Bear Essentials September 27th: What a week
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Bear Essentials September 20th: Do you think the state is headed in the right direction?
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From the valleys to the coasts, we're all trying to do our best and build stable lives for our families. What issues do you think must be fixed in your communities? Share your story.

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