Join Us:

Tracy Hernandez

New California Coalition Co-Founder & Chief Executive Officer
Los Angeles County Business Federation "BizFed" Founding Chief Executive Officer

Tracy Hernandez is the founding CEO of the LA County Business Federation (BizFed). BizFed is unique in its successful organization and unification of more than 245 organizations representing 420,000 companies employing 5 million people throughout the greater Los Angeles region. Its first franchise sister organization, BizFed Central Valley, mobilizes another 80 united groups from Bakersfield to Fresno. BizFed advocates for positive public policy, manageable regulations, taxes and fees, while educating and empowering employers to be civically active. Since its inception in 2008, Tracy led its establishment of an Economic Institute, a franchised expansion covering the Central Valley of California, and a Political Action Committee focused on city and county office holders.

Prior to founding BizFed, Tracy made history as the first female publisher and CEO of the LA Daily News, which culminated a 20+ year career running and owning award winning newspapers across the county.

Back to leadership

Change Is Possible

The New California Coalition is the non-partisan political home and voice for over 6.5 million “Common Sense” voters across California

We want results, and we are mobilizing to achieve them. The New California Coalition is organizing everyday voters, business leaders, and community organizations from across the state into a movement to demand change and action.

We want a massive amount of housing built to make homes accessible to buyers, renters, and the unhoused alike, not more excuses, red tape, and NIMBYism.

We want safe streets and communities instead of finger pointing, victim blaming, or hiding inaction behind empty and dangerous slogans.

We want clean and healthy public spaces that we can pass down to the next generation rather than complaining about or denying the damage being done. We want to build financial security through good paying jobs rather than blocking the industries that can transform our society and balloon the middle class.

We can have all of this and more if we organize for it now.

We are Californians from all different backgrounds – from business to workers, from disenchanted political organizers to unaffiliated and disaffected voters. We are ready to solve the most pressing challenges facing our state, but our first step is to create a political voice for this army of Common Sense Californians.

Common-sense

California's biggest challenges

Housing

Since 1980, housing construction has stalled in California but our population has exploded. Home buying is out of reach and rents are going up every year. We must ramp up home building to meet the needs of residents and bring down the cost of living.

200,000 built
2.5 million homes

Homelessness

California accounts for 28% of the country’s entire homeless population and more than 50% of the unsheltered homeless individuals. The homeless population in the Bay Area has grown four times faster than the overall regional population since 2010.

200,000 built
2.5 million homes

Crime

The homicide rate rate for some of California’s largest cities – Los Angeles, Oakland, San Diego, and San Francisco – increased by about 17% in 2021; and none of these even approach the overall per capita crime rates of places like Stockton, San Bernardino, Compton, and Richmond. Californians across the state report feeling unsafe as one of their biggest concerns and reasons why the Golden State is becoming increasingly unlivable.

Drought

Every year we see fires spread larger and watering restrictions become more severe, but the response to address climate change and resource consumption remains single minded and half hearted: consume less gas and use less water. California cannot survive without better water management and climate mitigation. From desalination to clean energy sources like solar, wind, green hydrogen, biomass, or geothermal – there are common sense solutions that already exist if our leaders invested in building rather than political jockeying and finger pointing.

Follow our movement

News

June 22nd: Damned if you do, damned if you don’t
Read article
Partner Feature - Sonia Campos-Rivera with UNITE-LA
Read article
June 8th: How many homes did California build in the ‘60s?
Read article

I'm a Californian and ...

Share your story

From the valleys to the coasts, we're all trying to do our best and build stable lives for our families. What issues do you think must be fixed in your communities? Share your story.

Submit your story

Opportunity