Join Us:

Dr. Christopher Thornberg

Dr. Thornberg founded Beacon Economics LLC in 2006 and under his leadership the firm has become one of the most respected research organizations in California serving public and private sector clients across the United States. From 2015-2023, Dr. Thornberg was also Director of the UC Riverside School of Business Center for Economic Forecasting and Development and an Adjunct Professor at the School.

An expert in economic and revenue forecasting, regional economics, economic policy, and labor and real estate markets, Dr. Thornberg has consulted for private industry, cities, counties, and public agencies in Los Angeles, the San Francisco Bay Area, New York, Seattle, San Diego, the Inland Empire, Las Vegas, Washington State, Orange County, Sacramento, Arizona, and other geographies across the nation. He has also worked on Wall Street, advising hedge fund manager Paulson & Co. about macroeconomic issues.

Recent notable projects include policy analyses for the International Franchise Association; housing and rent control studies for the California Apartment Association; research supporting the strategic allocation of American Rescue Plan Act funds for the County of San Joaquin; an analysis and forecast of the socioeconomic factors that affect traffic growth and demand along a major interstate in Southern California; research on affordable housing in Los Angeles for a major law firm; quarterly regional economic outlooks for the East Bay Economic Development Alliance; a recession recovery plan for the City and County of San Francisco; an annual economic assessment of LA’s city council districts for the Los Angeles Area Chamber of Commerce; an economic and revenue forecast for the City of San Luis Obispo; an analysis of the local technology industry for the Santa Cruz County Workforce Development Board; and an economic impact study for the 2024 Los Angeles Olympic Games Committee.

Dr. Thornberg is a contributor to consensus economic forecasts published by the Wall Street Journal, Reuters, the National Association of Business Economists, and the Seidman Research Institute at Arizona State University. He also serves on the Board of Directors of the Los Angeles Area Chamber of Commerce and is a Board Member of the BizFed Institute. He is an Executive Member of the Central City Association (Los Angeles) and a member of the California Association for Local Economic Development.

Back to leadership

Change Is Possible

The New California Coalition is the non-partisan political home and voice for over 6.5 million “Common Sense” voters across California

We want results, and we are mobilizing to achieve them. The New California Coalition is organizing everyday voters, business leaders, and community organizations from across the state into a movement to demand change and action.

We want a massive amount of housing built to make homes accessible to buyers, renters, and the unhoused alike, not more excuses, red tape, and NIMBYism.

We want safe streets and communities instead of finger pointing, victim blaming, or hiding inaction behind empty and dangerous slogans.

We want clean and healthy public spaces that we can pass down to the next generation rather than complaining about or denying the damage being done. We want to build financial security through good paying jobs rather than blocking the industries that can transform our society and balloon the middle class.

We can have all of this and more if we organize for it now.

We are Californians from all different backgrounds – from business to workers, from disenchanted political organizers to unaffiliated and disaffected voters. We are ready to solve the most pressing challenges facing our state, but our first step is to create a political voice for this army of Common Sense Californians.

Common-sense

California's biggest challenges

Housing

Since 1980, housing construction has stalled in California but our population has exploded. Home buying is out of reach and rents are going up every year. We must ramp up home building to meet the needs of residents and bring down the cost of living.

200,000 built
2.5 million homes

Homelessness

California accounts for 28% of the country’s entire homeless population and more than 50% of the unsheltered homeless individuals. The homeless population in the Bay Area has grown four times faster than the overall regional population since 2010.

200,000 built
2.5 million homes

Crime

The homicide rate rate for some of California’s largest cities – Los Angeles, Oakland, San Diego, and San Francisco – increased by about 17% in 2021; and none of these even approach the overall per capita crime rates of places like Stockton, San Bernardino, Compton, and Richmond. Californians across the state report feeling unsafe as one of their biggest concerns and reasons why the Golden State is becoming increasingly unlivable.

Drought

Every year we see fires spread larger and watering restrictions become more severe, but the response to address climate change and resource consumption remains single minded and half hearted: consume less gas and use less water. California cannot survive without better water management and climate mitigation. From desalination to clean energy sources like solar, wind, green hydrogen, biomass, or geothermal – there are common sense solutions that already exist if our leaders invested in building rather than political jockeying and finger pointing.

Follow our movement

News

April 12th Bear Essentials: (Mostly) Good News Friday Copy
Read article
April 5th Bear Essentials: Are we looking at an Affordable Housing summer?
Read article
March 22nd Bear Essentials: It’s official - Prop 1 passed
Read article

I'm a Californian and ...

Share your story

From the valleys to the coasts, we're all trying to do our best and build stable lives for our families. What issues do you think must be fixed in your communities? Share your story.

Submit your story

Opportunity